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Growth
The New Rules of Sustainable Growth
Daniel Reed
8 min read
Growth at any cost is over. The businesses winning now grow with discipline.
For a decade, growth was rewarded almost regardless of how it was achieved. That era has ended.
Efficiency is part of growth
The best growth plans now start with unit economics, not market share.
Retention before acquisition
Keeping and expanding existing customers is usually the cheapest growth available.
Fewer, better bets
Concentrated investment in a small number of proven opportunities outperforms a broad portfolio of experiments.
Key takeaways
Start growth planning with unit economics.
Retention is the most reliable growth lever.
Concentrate investment on a few proven bets.
Daniel Reed
Growth Partner
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