Helping ambitious businesses build what comes next.
Growth
NOVA
Market Expansion
+42%
Qualified Opportunities
3
New Markets
8
Month Engagement
01
The Challenge
NOVA had outgrown its home market. Leadership wanted to enter three new regions within a year, but the operating model was already stretched and every market looked attractive on paper.
02
The Opportunity
Not every market deserved the same investment. By sequencing entry and standardizing what could be shared, NOVA could expand faster with less operational strain.
03
Our Strategy
We ranked markets on demand, competitive intensity and cost to serve, then built a phased entry plan with a single shared commercial playbook and clear decision gates.
04
Implementation
A joint team launched market one in ten weeks, captured what worked, and reused the playbook for markets two and three with local partners and a lean regional structure.
05
Results
Qualified opportunities rose 42% within eight months, all three markets launched on schedule, and operating cost per market came in below plan.
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CONSORA gave our leadership team the clarity we needed to make one of the most important decisions in our company’s history.
James Carter
CEO, NOVA
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