Helping ambitious businesses build what comes next.
Strategy
AUREL
Growth Strategy
2.4×
Annual Growth Rate
2
New Revenue Lines
6
Month Engagement
01
The Challenge
After years of steady growth, AUREL’s revenue had flattened. The team was busy, but effort was spread across too many initiatives with too little return.
02
The Opportunity
The core business still had room to grow. Focusing investment on the most valuable customers and two adjacent offers could restart momentum.
03
Our Strategy
We segmented the customer base by lifetime value, cut the initiative list from nineteen to five, and built a growth roadmap around retention and expansion.
04
Implementation
Pricing, packaging and account coverage were reset in the first quarter, followed by the launch of two adjacent revenue lines with dedicated owners.
05
Results
Annual growth rate increased 2.4× within a year, with higher retention and a simpler, more focused portfolio.
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Within weeks, we had a strategy that our entire organization could understand and act on.
Michael Grant
Founder, AUREL
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